Now that the dust has settled just a bit surrounding the blockbuster news that PENN Entertainment is creating their own online sports betting service with ESPN, one consistent question has emerged.
What can bettors actually expect from ?
The online sports betting industry is currently dominated by household brands DraftKings and FanDuel, and PENN Entertainment has already failed to take control of the market once with the soon-to-be-discontinued Barstool Sportsbook. The hope for PENN is that ESPN s massive brand will allow them to carve out a presence in the industry, but a lot of that hinges on the success of ESPN Bet s actual technology, marketing, and overall accessibility.
Expect to See ESPN Bet Plastered All Over Your TVs
Before even touching on any of the …